The visual system behind BOTSLabs — how the logo, color, and type work together so every touchpoint looks like one company.
Five stacked diamonds — the layers of the operating system — with the copper Authority Engine at the core and a copper beam running through the center. Paired with the Space Grotesk wordmark: BOTS bold, Labs light.
Keep clear space around the logo equal to the height of one diamond (x). Never crowd it with other elements.
Don't reproduce the mark below 32 px / 12 mm. Below that, use the single-mark for legibility.
Copper is the signal — used with restraint against a charcoal / sand foundation. Roughly 90% neutral, 10% copper.
We sell outcomes, not features. Direct, confident, plain-spoken. We never invent guarantees — the results speak.