Brand Guide · v2.1

BOTSLABS

AI infrastructure. Intelligent systems. Real results. The operating system behind local business — and the visual language that carries it.

VERSION 2.1
FONT General Sans
MARK Layered · engineered
02

Brand meaning

Three layers, one core. The mark is the architecture behind BOTSLABS — not an abstract symbol.

Intelligence Layer

The reasoning that decides what happens next.

Operating Layer

Where the work runs — agents, workflows, automation.

Infrastructure Layer

The foundation: data, systems and integrations.

Orchestration Core

The copper center connects and coordinates all three layers.

Scale

One system expanding into many AI workers.

03

Built on an exact grid

The mark is engineered, not drawn.

Every angle, stroke, spacing and intersection derives from a single base unit. Three congruent layers on a fixed vertical step, with the copper core at the exact center.

Layers 3 congruent diamonds
Aspect ratio 1.44 : 1
Vertical step 0.84 U (≈58% overlap)
Stroke 0.15 U · uniform
Core node copper · exact center
04

Variations

Slate
Light
Copper · mono
Wordmark only
05

Icon & favicon

App — slatedefault
App — light
App — copper
1024
512
180
32
06

Clearspace & minimum size

Clearspace

Keep clear space around the logo equal to the height of the center diamond.

Minimum size

Full logo no smaller than 120px / 30mm. Below that, use the mark. Favicon floor 32px.

120px
24px
16px
07

Color

Slate and white carry the system. Copper is the signature — used sparingly, it should always feel intentional. Bronze supports.

#FFFFFF

White

Primary surface / reversed ink

#0D0D0F

Slate

Primary dark surface & ink

#C97945

Copper

Signature accent — used sparingly

#E6B07A

Bronze

Secondary accent / highlights

08

Typography

AaGeneral Sans — Primary
Light 300Clean. Modern. Intelligent.
Regular 400Body & long-form copy
Medium 500Labels, wordmark, UI
Semibold 600Headings & emphasis
Bold 700Strong headlines
123

Neue Haas Grotesk

Brand headlines & massive hero numbers. Minimal, elegant. (Licensed font.)

Menu

General Sans

Everything interactive — menus, tables, cards, navigation, forms.

Emphasis

Instrument Serif

Marketing moments only — ~2% of the interface, for editorial emphasis.

09

Downloads

10

Logo misuse

Use the master files, unaltered
Don't recolor off-palette
Don't stretch or distort
Don't rotate the mark
Voice

Restraint is the strategy.

Luxury brands win through restraint. Direct, engineered, confident. We sell outcomes — and let the system speak.

MinimalEngineeredConfidentIntentionalOutcome-led
"AI infrastructure.
Intelligent systems.
Real results."